The program addresses the reality that the world will not beat a path to the door of innovators—that they need to package, distribute and sell their concepts and products in order to be successful in business. It provides a framework for understanding the philosophy of the scientific method and its impact on quantitative and subjective decision-making, especially in the context of risk and uncertainty. And it teaches students to “follow the money,” to discern the financial underpinnings of individual businesses and the economic foundation of society.
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